Get a Better ROAS With Ads That Don't Look Like Ads
Podcast ads build the trust cold, unaware patients need before they'll convert, so your return holds up as you push more budget through Meta, instead of dropping off the higher you spend.
First batch of ads in your hands within 21 days.
Still making more of the same ads? Test a different conversation instead.
Help Us ScaleMost of your budget is now in front of people who don't know they need treatment yet.
When you were still growing, most of your budget landed in front of people who already knew they had a problem. They were researching treatments, comparing providers, looking for a solution. Those people didn't need much convincing, just confidence that your brand was the right choice.
But as you've scaled, Meta has had to move further out into the market. Now you're reaching people who've never considered treatment before, who aren't comparing providers because they haven't even decided to solve the problem yet.
They're asking completely different questions. And they need a completely different conversation before they're ready to become a patient.
- 12 months ago: Meta showed your ads to people already comparing providers.
- Today: Meta shows your ads to people who haven't decided to solve the problem yet.
- 12 months ago: A short ad with social proof was enough to convert.
- Today: That same ad gets scrolled past, because it doesn't answer what they actually need to know.
Most telehealth brands respond by producing more ads. Different creators, different hooks, different edits. But it's still the same conversation, built for someone who was already close to making a decision. The people Meta is finding today aren't there yet. If your ads don't explain how the treatment works, whether it's right for them, and whether they can trust your brand, they'll keep scrolling.
The real fix isn't a better audience. It's a better conversation.
Find a better audience. Tighten the targeting. Test another hook, another creator, another 15-second edit.
All of it assumes the audience is the problem, when the real gap is what the ad actually says once someone's watching.
Meet the cold, unaware audience where they are, with a format that has room to explain the problem, answer objections, and build trust before they ever reach your site.
That's exactly what podcast ads are built for.
It doesn't feel like an ad. It feels like a real conversation.
Traditional ads interrupt people. Podcast ads earn their attention and build trust before someone ever reaches your website, which matters enormously when you're selling something that requires trust before someone will buy.
Looks native, not like an ad
Real conversations, not another 15-second interruption. Viewers watch because it looks like content, not a pitch.
Retains viewers 3x longer
Enough time to actually explain how the treatment works, instead of squeezing your whole value proposition into a few seconds.
Handles objections naturally
Answer the questions a cold, skeptical patient already has in their head, before they land on your site, not after.
Builds authority on mute
Even without sound, the podcast format alone reads as more credible than a standard social clip. That's the authority effect.
How we build the conversation your cold audience actually needs
We dig into the objections first
Before we film anything, we dig into patient reviews, competitor provider ads, buying objections and emotional triggers, so the script answers the questions your cold audience is actually asking.
Netflix-quality studio
Every podcast ad is directed and shot in a professional studio. Multiple cameras, professional lighting, professional talent. When your ad looks authoritative, your brand becomes authoritative.
Hours of footage, dozens of ads
One studio session gives us hours of raw footage across multiple hooks and angles. We test everything, find the winners, and keep iterating until we've squeezed every dollar out of it.
More of the same ads vs. a different conversation
More of the same ads
- ×Same short format that already stopped converting your cold audience
- ×Most get skipped or scrolled past in seconds
- ×A volume game, dozens of creators and edits, most of it loses
- ×Looks like every other ad in the feed, easy to tune out
A different conversation
- ✓Stops the scroll even on mute, viewers watch because it looks like real content
- ✓Holds attention up to 3x longer, more watch time, more conversions
- ✓One studio session, hours of footage, dozens of ads to test
- ✓Clients see stronger ROAS even as they push more budget through Meta
Brands that stopped making more ads, and started having better conversations
We generated over $50,000 in revenue with that one podcast ad, it was the one we least expected to work.
The creatives were the top 5% performers we've had in our ad account since we've ever run ads.
Full control, no surprises
Every plan is custom, built around your goals and your ad spend. Book a call and we'll walk you through what makes sense for your brand.
- Studio, talent, cameras and lighting included
- Full creative strategy before we film anything
- Every raw file and asset from the shoot is yours
- You approve every script and creator before filming
- Pause anytime
Custom pricing based on your goals, your ad spend and the volume you need.
Before you test a different conversation
Yes, telehealth is exactly the kind of brand we specialise in. We understand the patient journey, from someone who doesn't know they have a problem yet through to becoming a patient, and we build every ad around the objections, questions and trust issues specific to your products and services. If you need to build trust before someone chooses a treatment, this is exactly what we do.
Every plan starts with creative strategy before we film anything, then we test multiple hooks and angles from a single studio session and keep iterating on what's actually working, rather than betting everything on one ad.
Everything is custom, based on your goals, your ad spend, and what your brand actually needs. Book a call and we'll build something that makes sense.
First batch in your hands within 21 days. You're testing this new conversation with your cold audience in under a month.
Always. We don't film a single ad until you've signed off on the talent, the script, and the concept. You stay in full control the entire time, which matters when the message has to be exactly right for a regulated, trust-sensitive category like healthcare.
No. Talent, studio, cameras, lighting and the director are all included in your plan.
Yes, media buying is available as an add-on if you want the full stack, creative and media, under one roof.
Everything is yours. Hours of raw footage, all assets, every file from the shoot.
Meta will keep finding new people. The question is whether your ads are ready for them.
If customer acquisition has become harder as you've scaled, it's probably time to stop making more of the same ads. Test a different conversation.